En un universo de aromas nace el nuevo
Toilet Paper deluxe
Family .
A gravity-altering explosion ,
15 minutes of pure magic that only el
Stock motion can achieve.
Stock motion as tool to give
life to your products.
Video is a great tool for communicating sales messages, but how do you make sure your video is innovative and impactful enough to stick with it, especially when it comes to toilet paper?
The biggest challenge for SOS Studio, besides how to make creative ideas come true, is to find the most viable and cost-effective way. When the CASA agency presented us with the case of the new Deluxe toilet paper product, with the idea of creating an audiovisual piece where the main messages were almond aroma and _cc781905-5cde-3194-bb3b- 136bad5cf58d_ultra smoothness, stop-motion was the chosen tool. This technique allows you to build small worlds, and give life to inanimate objects, practically gives you the opportunity to do "magic" but the planning and structure behind this magic requires not only planning a choreography, where each movement must be calculated, but also of the movements you have to take care of the lights, the background,... From us as a producer audiovisual depends on engineering all the structures and processes so that all these elements function in complete harmony.
